Marketing,  Writing Craft

Rapid Release Review

Rapid Release by Jewel Allen: Recommended

Author Jewel Allen credits rapid release as the strategy that finally turned her writing career around. In her book Rapid Release, she outlines her entire process for producing and marketing her novels. Giving you all the steps for applying this strategy to your own work.

Why listen to Allen?

While there are plenty of rapid release how-to books on the market, most of them share the same trait the plagues most writing books: not enough actual instructions. Fiction writers are notoriously bad at writing textbooks. Favoring narration and personal experience over factual takeaway for the reader. While many of these books are entertaining to read, there is little to be gained in actual knowledge.

Allen’s book instructs

Allen does not fall into this trap. She writes the book as an instruction manual, giving readers a no holds barred list of what she does do in order to get her books out there on time and sold.

Allen doesn’t sugar coat things by telling readers they should follow their muses and somehow they will find their audience. Instead, she insists that any project must have an audience identified before the outline is even written. She give hints and tips on how to find out if a specific genre niche is selling and how and when to start building a following in that community of readers before the book has been written. For Allen, there is no reason to waste time writing a book that no one will want to read.

She devotes an entire chapter to her pre-writing checklist, naming all the steps she finishes before she begins writing. Once these details are set, she moves to instructions on how to write rapidly, one of the cornerstones of the rapid release strategy. Her tips are simple and logical. Allen leaves the reader with the realization that rapid release is not a side gig. It is a job.

Allen gives alternative views

The third section of the book provides alternative strategies from four other authors. These authors outline and discuss their strategies: slower release, multi-author team, stockpile (or writing an entire series before the first release) and the final author talks about writing in her chosen genre. I found this final offering to be interesting, but ultimately not on topic.

The final section of the book discusses Allen’s chosen genre: Billionaire Romance. Unless you are interested in this particular niche, there was nothing of value on the book’s topic, and frankly this entire section seemed to be little more than KDP padding.

The final pages of the book are bullet point list of all the advice through the book. As an educator, this appealed to me since it will help readers to internalize the information. My only gripe was Allen’s newsletter incentive: a book on rapid release. “Book” was a generous description of the 10-page (three of which were blank) checklist. I would have preferred this checklist to the book summary and felt that including it would have served both the readers and Allen more effectively since her newsletter subscribers would not have felt duped.

Better than the best-seller

Overall, Rapid Release is a great place for authors to learn more about this process. I prefer it to the current best seller on this topic and feel that it provides more useable instruction on how to publish with this strategy.

It is available on KU for those who subscribe, also ebook and print.

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M.L. Keller is a freelance writer and editor. Her blog "The Manuscript Shredder" is focused on helping emerging writers hone their craft.

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